Wednesday, February 18, 2009

KLSX 97.1 FM Talk Goes Off the Air


I was listening to the Frosty, Heidi and Frank Show today and all seemed to be well until the very last hour of the show. Apparently there had been numerous emails pouring into Frank's inbox about a comment Adam Carolla made on the morning show about the uncertain future for the FM talk station. I chose not to believe this at first. They were rumors after all but after hearing that, I just did not feel right. On the air Frosty, Heidi and Frank were webcasting live and they all didn't seem to be upset. When Frank responded about the emails, Frosty proceeded to say that he and the crew were not worried and that nothing was happening that wasn't already expected. Well that got me really nervous.

So I did a little research and didn't find any information. On my Facebook page and the Facebook FHF fan page, there were just comments from other fans all of which were not verified. It all seemed to be rumors. Later in the day I checked again and my dream was shattered. It was indeed true. CBS Radio has decided to change the format to Top 40 music radio in the form of AMP 97.1 to compete directly with Clear Channel's KIIS 102.7 in the Los Angeles metropolitan area, according to the Orange County Register.

Why the hell would CBS Radio do this?! As though there wasn't already enough boring, repetitive top 40 radio on the airwaves? I stopped listening to music radio about three years ago when I discover 97.1 FM Talk and haven't looked back since. FM Talk generates entertaining and original programming several hours a day everyday for nearly fourteen years... FOURTEEN YEARS!! If the talk format was not successful, it wouldn't have lasted this long.

The thing that really pisses me off is that the Frosty, Heidi and Frank Show continued to dominated during their timeslot. They're number one in Los Angeles but that still was not enough to save them from cancellation with the rest of the shows on the station. I like the other shows on the station as well but Frosty, Heidi and Frank really stood out from the rest. Their show is one of the most valuable. In fact, the Adam Carolla Show; Frosty, Heidi and Frank Show; and the Tom Leykis Show are all really high rated shows in the demographic of 25-45 year old adults, (primarily men.)

I'm optimistic that Frosty, Heidi and Frank will find a new home in the next coming months. There was already talk about the future of their show on KLSX after their one year extension several months ago. I'm sure the trio have already been making plans and ideas of what they can do should they be taken off the air. The cat's already out of the bag so hopefully they'll talk about this a little bit tomorrow.

Music radio is totally overdone and not the least bit interesting. The same ten or twenty songs repeat continuously throughout the day on almost all the radio stations. It becomes downright disgusting! CBS Radio thinks that changing for the FM talk format to Top 40 music radio will help their financial woes but they'll soon find out they are outmatched. Clear Channel's KIIS FM has been doing Top 40 far longer and have already become mainstream among the demographic CBS Radio is trying to target. I hope that CBS Radio's attempt will fail.

The last shows will air this Friday, February 20. The station will change format after the last hour of the Tom Leykis Show at 5 p.m. One thing is for sure, I will no longer be a CBS Radio listener after the changeover. FUCK YOU CBS RADIO AND KISS MY ASS!

Reference Articles:
Tom Leykis among KLSX hosts going off air - Orange County Register
Talk radio format all talked out? KLSX-FM (97.1) going top 40 Friday - Los Angeles Times
Adam Carolla Show Cancelled? Here’s the Scoop - The Inquisitr

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